To use GIMP, start by loading up the image you want to edit. There is a chance that when you select your background with the Magic Wand tool, it will also select part of your product. Single Product Image is the largest image and refers to the main/featured image on your individual product details page. Images must not be blurry, pixelated, or have jagged edges. Paint.net is an app available online as a free download which offers a fairly wide range of tools, including the ability to easily remove image backgrounds. Get free online marketing tips and resources delivered directly to your inbox. You can be certain that all the product images with a colored background were shot against a white or gray backdrop, and then colored in post-production. Once you get to an actual product page, product images have white, transparent, or neutral backgrounds. Have any more questions about editing product photos? That said, there’s a big difference between category pages and product pages, and there’s room for creativity in ecommerce. For some industries, such as apparel and jewelry, image searches can drive a significant number of sales. In the online photo Background Changer, simply click on the Eraser and start refining your image. You can also use Photoshop, an image editing tool, to remove the image background and have a standard white background for your product photos. Try Shopify free for 14 days, no credit card required. Automate your workflow With remove.bg for Windows / Mac / Linux you Taken together, the images tell a story. As you can see on the left, the alternate shots of a dress on the product page are more traditional studio images. Main image must not include multiple images of the same single product. Shabby Apple doesn’t just use themed backgrounds for the category pages. When the background layer is deleted, you are left with a perfect product image with a transparent background. Shabby Apple’s “Blossom Bright” collection has a consistent themed background matching the brand and collection’s aesthetic. To do this, make a perfect outline around the area of the shoe you want selected (in this case, an outline of the sole of the shoe) and then finish with a circle around the selected background area. Remove image backgrounds with ease, straight from your browser. Don’t miss a post. Follow the guidelines provided in the Amazon product image requirements to ensure your product images … Colorfully patterned products need a neutral background for accurate perception. In fact, all Zara’s product pages (as opposed to colorful category pages) feature product images on a neutral background. For inspiration, look at a range of designs from the sector you’re working on, and note the common features of backgrounds used by the designers. Sign up for our weekly newsletter. A Your email address will not be published. The pen tool is great for curves, so we are going to be using it to go around the sole of the shoe and inside all the sole’s grooves, bumps, and rounded edges. Background For best Throughout your website, in emails, on Instagram and other social networks, in a brick-and-mortar store if you have one, in catalogs –– everywhere, really. Inside the program, your tools for removing the image’s background can be found under the “Select” dropdown menu by clicking the icon in the top left of the markup toolbar. That allows your customer to get a more complete understanding of your product, and reassure themselves regarding style and fit before placing an order. Removing the background makes your images more consistent, removes distractions, and minimizes file size. Shopify Academy Course: Product Photography. The best advice I can give here is to tell you to find the right photographer. If you’re handling your store's design tasks, there may be more options to remove image backgrounds than you realize. There are approximately 20 million more interesting activities than removing backgrounds by hand. Most of the picture is in JPG format. Glad to see this post here guy and hopping always you’ll share such helpful post with us . In the meantime, start building your store with a free 14-day trial of Shopify. Plus, many marketplaces require white or neutral backgrounds for product images, and you really don’t want to reshoot for different channels. Let’s take a look at the four ways to remove the background of product photography for your online store. There's also free photo editing software, as well as more scalable alternatives. While the other options on this list are free and therefore lighter on features, Photoshop requires a monthly $10 subscription from Adobe as part of the Creative Cloud suite. To remedy this, we are going to specify our selection using the Pen Tool. 2. Remove the Background of Your Product Photos with These 4 Editing Tools. If your background color isn’t perfectly consistent, you will likely need to select the background and delete multiple times, adjusting the tolerance as you go. for Ecommerce Product photos free background remover for eCommerce. The result will be a perfect outline of your product and we can now remove our background. Let us know in the comments below! Background Burner As the name suggests, the tool burns the background offering a transparent image. To do this, go to “Layer->Transparency->Add Alpha channel.” This will tell the program to create a transparent background when you delete the existing one. Thomas Kragelund is the CEO and founder of Pixelz, a leading product image solutions partner for internet retailers, bloggers, designers, photographers and webmasters worldwide. You focus on building your brand. Don’t get too cheap out there, or the rest of your time and money will be wasted. Then open the image of the product in it. While product photography will obviously focus on your product, consider what’s going on behind the subject of the image and make sure it enhances - and doesn’t detract from - the product itself. When using natural shadows, the post-production work is minimal because your shadow already exists. There are many different colors, sizes and textures in tiles, so you have lots of room to be creative and experiment. Once you have selected “Instant Alpha” from the markup toolbar (it’s the icon that looks like a magic wand), simply click and drag on the image’s background. All those square images? Don’t make your background too busy, or too different from photo to photo, or it will turn into a distraction. Once the desired area is selected, use your delete key to remove it. In most cases, minimalist product photos look their best with a clean, white background as it eliminates any disruptions. Using the Magic Wand, click somewhere on the background of your image. In that case, an image that’s 2000px wide may work better for you. In such cases images will stack on top of the next one and the content will aligned verti… Make sure to “save as” a PNG file to keep your transparent background! Zara likes to mix in solid colored backgrounds on their category pages, alongside traditional white and neutral backgrounds. If this is the case, you can go to the top of your screen and adjust your tolerance until only the background is selected. Any divs on a page can have their own background image. There’s always more to learn, and that’s a good thing. Even better, this amazing technology is also available to use with most of our photo editing tools and effects (including Artsy! In this tutorial, we’ll use Google Fonts, specifically Roboto.. Once you have deleted a majority of your background, zoom in around the edges and make sure to delete any background remaining around the edges of your product (we call this a halo effect). If you’re a Mac user, you probably use Preview all the time, but you might not know that it can edit images and remove backgrounds too. With Adobe Stock, you have access to more than 100 million high-quality, royalty-free images including photos, graphics, videos and … Adobe Photoshop is the go-to image editing software for graphic designers worldwide. Even colorful Zara uses neutral backgrounds on their product pages. There is also two ways to make an image cover the entire background. Great tips and tricks you have shared with us about white background product photography . Lets say you have 4 containers with fixed background attachments at the same position. Even a brand like Free People, selling dresses at a $700 price point, doesn’t use on-location images everywhere. 3. Then background-attachment property defines whether to scroll the image with the content or keep it fixed. Surface Choose a flat surface in a space with enough room for your background, product, and tripod/smartphone. Next, minimize the … An additional 16% removed the background and opted for transparency, while the bulk of the rest simply stuck with their original background (usually white). When you are finished cleaning up the edges of your image and are ready to save it, you want to make sure you save it as a .PNG file, because a file format like JPEG will cause you to lose your transparency. Whether you need to create a transparent or solid-colored background or replace the background with a new image, this Background Remover is going to be your new go-to. You’ll be able to use your lookbook images a variety of places. No product background image is going to be the exact same so it’s a matter of playing around with these settings to get it right and get familiar with the different containers and their possibilities. While other light colors like pale blue, pink, and yellow can often work well, white is always a great option to ensure your product is the star against a crisp and clean background. Think of where your product is used the most when you’re looking for a location for the shoot, or thinking of the environment you wish to create. But you might not know how to remove image backgrounds yourself. Catalog Images are medium-sized images appearing in product loops, such as the Shop page, Product Category pages, Related Products, Up-sells, and Cross-sells. It means you can improve, and if your images improve so too will your business! This tool allows you to draw around your object with a fairly blunt outline, and thus, fairly quickly. With our automatic background remover, you can Preview is a native Mac OS X application used to load images and PDFs. Trend Director uses their own Instagram feed to create a shoppable, constantly updating homepage. Costs can get pretty steep in a hurry. The ability to scale up or down with seasonal needs, pay per image, and get processed images back in under 24 hours will simplify your workflow. How to Make Background Transparent in Photoshop [Step by Step Tutorial] Step 01: Use the photos in the layered file First, open Photoshop. When a product has subtle patterns or color variations, they use a more traditional white or gray background. To set up your studio you need 3 things: a flat surface, a plain background, and a light source. Image must not contain text, logos, borders, color blocks, watermarks, or other graphics over the top of a product or in the background. If it’s a destination shoot, you’ll need to pay for airfare, accommodations, on-site travel and food for your entire crew. Inside the program, your tools for removing the image’s background can be found under the “Select” dropdown menu by clicking the icon in the top left of the markup toolbar. You’ll start receiving free tips and resources soon. He has been working in ecommerce for the last 15 years. But in terms of speed, this is an incredibly fast way to select and remove the background of your image. Change an image background in seconds No matter what background your photo currently has, with this template you can easily replace it with a better one. Product thumbnails are the smallest images use… You can clean up your edges with either the “Eraser” tool or with your Magic Wand tool. Div content is on top of the div's background image like web page content is on top of its background image. It depends on how you captured and edit your photos exactly. Your first option is to use the “Smart Lasso” tool. What you should end up with is a selection indicator that looks like marching ants outlining your product. The less formal nature of Instagram, and the way each image is expected to be self-contained, allows for a huge variety of settings. To select our product and separate it from the background we are going first use our Magic Wand tool to select the general shape of the shoe. Most sellers are worried, quite rightly, about creating color confusion for the customer. Zara stays neutral for subtle color variations, then goes dramatic again for a solid white product. Whether you remove the background using a free application like Preview, Paint.Net, and GIMP, or professional tools like Photoshop, the fact that you’re working on improving your images means you’re on the right path. Shots are on-location with models in motion, interacting, styled and propped. for Designers Design as you If you need to, you may want to go around the edges with the Eraser tool to clean up any spots that the Fuzzy Select tool missed. GIMP is a much more powerful image editing tool than either of the options we’ve previously looked at, and is more legitimately a Photoshop alternative. Tiles. Now it is time to select your background for deletion. Shooting on-location is considerably more expensive and slower than studio photography. Adding black foam board to the sides, just outside of the photo, behind the product will create a dark edge on the white product. Product pages contain alternate angles with the same model and background. Product photography is the most important to grow your product selling. It would be much better if you add the shadow on your product with a white background. Lifestyle shots are never the lead image but may feature in the product page and marketing materials. Choosing a white background is a good tip if you’re using your product photos beyond social or your website, and it’s a requirement if you’re using these photos for product listings on Amazon . If you have to cut corners to save your budget, do it somewhere else –– like shooting locally instead of traveling. Free People uses lookbook images taken on-location on their category pages. Those are Instagram posts. It’s a modern approach with a plethora of benefits. If you’re itching to try something new, or looking for creative ways to brand your category pages and product images, here are four alternative approaches to white or transparent backgrounds that successful companies are using today. You can use either fixed or scroll as the value of the background-attachmentproperty. Which Ecommerce Metrics and KPIs You Should Measure (And Why They’re Important), Everything You Need to Know About Achieving PCI Compliance [Checklist Included], How to Write and Promote a Return Policy Customers Love (Includes Example Refund Policies From Real Ecommerce Businesses), The Complete Guide to Advertising on Facebook: Strategies That Convert [in 2021], How to Master Product Photography on a Tight Budget (We Did it With Less Than $50). Preview also offers the “Instant Alpha” tool. Erase unwanted parts from your image, or make your outlines more precise. Very nice traditional products and many more …please add more products. If you have a product that’s detailed or complicated however, uploading a larger image will allow potential customers to zoom in and see those details up close. Your first option is to use the “Smart Lasso” tool. We’re on a mission to provide businesses like yours marketing and sales tips, tricks and industry leading knowledge to build the next house-hold name brand. Zara sometimes uses dramatic solid colored backgrounds, particularly when the product itself is solid black or white. Photographing your product on a white background will also give the shadow greater depth. Building and propping a studio location allows you to control light and create consistent images. If you’d rather spend your time and money on creative photography in order to brand yourself, consider outsourcing your product image editing. Sign up today and get 3 product images edited for free. Once you get to an actual product page, product images have white, transparent, or neutral backgrounds. Thanks to remove.bg's clever AI However, if you’re serious about optimizing your product images, Photoshop is going to give you all the power a professional image editor needs. Shabby Apple produces themed collections, like “Blossom Bright” and “Silver and Ice.” All photos of products within the collection share context — they’re shot in the same studio or at the same destination location. If you’re a Windows user who is now sad that you don’t have access to Preview, don’t sweat it, because we have a little something for you as well. Trend Director uses their Instagram feed like a category page on their homepage. Or if you decide to become a multi-channel seller and include Amazon as a marketplace, one of their image requirements is that backgrounds be pure white (RGB 255, 255, 255). Ideally, your background is either white or another solid color as this will make background removal much easier. Once you select your image, you are going to need to add an Alpha channel to the image so you can achieve a transparent background. By entering your email, you agree to receive marketing emails from Shopify. 3. The program then uses that outline to determine where the border is between your object and the background, and selects the objects. Product must occupy at least 85% of frame on limiting dimension of longest side. Note: Never upload an image that’s too large. You will see areas of the image changing color to indicate your selection. He has been working in ecommerce for the last 15 years. Whether you want to refine some elements in your image or achieve a more textured background, this tool will help bring your vision to life. Remove Image Background: 100% automatically – in 5 seconds – without a single click – for free. To begin, we are going to duplicate the background layer. Clicking on an image allows you to identify items and navigate to the product page for any product. When you click on a photo, all the product images for that item are from the same shoot and show alternate angles, maintaining continuity for shoppers. Once you’ve mastered removing the background, you should work on defining standards for consistent cropping, sizing, alignment, and margins. Note: Uploading an image does not guarantee that it will be displayed on the product detail page or search pages.Amazon uses algorithms to determine display images. Your email address will not be published. A plain white background works well for standard product photos. Tiles can be used as the background of your product photos to achieve a number of effects. Image Zoom using WooThumbs for WooCommerce. Use marketplace compliant templates and connect with e-com platforms. Natural shadow lighting setup Once you get to the actual product page you get a more traditional white or neutral background, along with alternate angle and detail shots. thanks for such a useful post . Product photos can be a big help for your SEO efforts. A lookbook will cost you, but it’s worth it. Opt for a black tile for elegance and sophistication, or white for … Now, with your selection perfected, we are going to go delete both the background in the image (simply by clicking the background and pressing “delete”) and the background layer. Sign up today and get 3 product images edited for free. We’ve edited over fifteen million product images at Pixelz, and the statistics are pretty clear: Ecommerce site owners love white backgrounds. Hope that helps! For example, with Google Shopping campaigns , your product photos can only have white, gray or lightly colored backgrounds to be shown. Removing an image’s background has a wealth of benefits including easy integration across sales channels, increased attention on your product, and improved page loading speed. Well, to start with, probably several thousand dollars a day for just a photographer and model. Start a business selling in-demand products, Find a niche or business idea and get started, Practical steps for starting a business from scratch, Everything you need to know about selling t-shirts, Sell customized products without holding inventory, Learn about the dropshipping industry and how it works, Get inspired and launch your own business. We analyzed seven million images and found that 76% had their original background replaced with pure white. Calm down: we love white backgrounds, too. GIMP is open source image editing software available for free for both OS X and Windows. Look professional and help customers connect with your business, Find a domain, explore stock images, and amplify your brand, Use Shopify’s powerful features to start selling, Sell at retail locations, pop-ups, and beyond, Transform an existing website or blog into an online store, Provide fast, smooth checkout experiences, Reach millions of shoppers and boost sales. Remove Background from Image Automatically & Free Vance AI Background Remover uses deep learning and advanced algorithms to remove image background in just 5 seconds. To do this, go to your Tool Box and select the “Fuzzy Select Tool.” Then, simply begin selecting and deleting the background of the image, adjusting your threshold as needed to keep from deleting part of your product. We preach the advantages of removing the background all the time; we even used to be named “Remove the Background.”. Everything you'll need can be found in Product Photography for Ecommerce; however these are great options to get you started. The images aren’t expected to be visually consistent, so long as they stay on brand. Remove backgrounds, crop, align, set margins, and improve your product image consistency. To remove the background, you can go to “Edit” and then “Invert Selection,” and this will select everything except your object. Even colorful Zara uses neutral backgrounds on their product pages. Don’t discard the next image you come across with a blah background — just replace it and give your image a new life. 4. Save my name, email, and website in this browser for the next time I comment. The bottom line for smaller ecommerce stores like mine is that we go white for the lead image because that’s what channels like Amazon demand. Once you have made your selection around the selected background, right click and go to “make selection” and then “subtract from selection” to make a perfect outline around the shoe.

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