The consumer is choosing not just by price point or by designer brands anymore, she’s choosing from everything. So what even is American fashion right now? [Our[ strength will always be denim. BY Lulus. Also, because it’s black. Like, ‘This is what Milan or London or Paris looks like and we’re confident in this.’ And for some reason New York is always like, ‘Uh I don’t know. And in a global economy where social media has blurred all boundaries I think we are wondering what makes something distinctly American, or if in fact, that question is even relevant anymore.” “Our garments tend to be more commercially viable and we care greatly about what the consumer wants to wear. So that’s been challenging. The other aspect of it is that American designers are simply not trending in Europe right now. They tried to become global players.

American designers created and endorsed the streetwear phenomenon and put the collaborations of art, music, fashion and subcultures into all industry conversations.” “I feel our industry is in an extreme state of flux that offers myriad opportunities to change the status quo and reinvent. For me, New York was always a beacon of my American dream, and now more than ever is a time to advocate for giving minorities a seat at the table.

Having Raf Simons at the helm of Calvin Klein is one of the most exciting things about New York fashion right now. Women are always practical…[dressing] in what they like and feel comfortable in. He’s 13 years old and he tells me every single label.

I think there’s a huge push on VC and investors to repeat the success of Everlane and other size-fashion type of formulas where there’s no push on creativity. ⁣ Social media is making it possible to become an overnight sensation. Fall looks from Gabriela Hearst and Marc Jacobs. Yes.

The question becomes, how to best use this direct access? In fact, many of fashion’s biggest trends have been influenced by African American history and culture. American Fashion Podcast. For @instylemagazine’s September issue cover, @Zendaya was photographed on an L.A. mansion rooftop that ended up being perfect for social distancing, with “the unsubtle concept being that you can’t quarantine the joy of fashion,” according to InStyle editor in chief @laurabrown99. As an industry, we need to transform Fashion Week to be geared directly to the consumer so that is generates business versus buzz.” “The American spirit is entrepreneurial and eternally optimistic — that’s at the core of what we do as American innovators — but American fashion is in transition. Then you have your core big businesses like Michael Kors, which have always been really prominent in the market.

However, there seems to be way more designers than there are shops to carry them [and] it’s a very difficult economy, so there will be a lot of attrition.” “We’re a little bit in shambles right now. Last season we picked up Eckhaus Latta by design duo Mike Eckhaus and Zoe Latta, who explore a casual edit that veers toward the abstract while remaining wearable. Collection has almost become the new couture, and I just don’t think that’s America. : @forvrmoodMaking a September issue during a pandemic is no easy feat. For example, a Korean seamstress may have a very delicate hand because there is something so specific about Korean fashion with its history. In my head, I don’t know if I’m any different than anybody anywhere else. The United States of America has generally followed, and in some cases led, trends in the The western states are commonly noted for being more informal in their manner of dress than those closer to the eastern seaboard. America is definitely going through a lot of social and political changes right now, but change has always been a constant for Americans.” “The strengths of American fashion coincide with Bloomingdale’s signature business, which is contemporary fashion. Big American brands do not take enough risks for fear of upsetting the apple cart; meanwhile they are losing the plot.” Don't miss the top fashion industry news breaking this week.

We have a strong voice and ability to express creativity in dynamic ways. Even a brand like Everlane is becoming competition. Report: @hernameislex

I don’t necessarily think I’m seeing designers’ visions but rather their interpretation of what consumers are already wearing — and not necessarily looking all that great in.

Brandon Maxwell, Oscar de la Renta and Carolina Herrera have made a point to focus on this, and we are making progress with many other designers.” “There is a social consciousness in American fashion today that is powerful. I just wonder if fashion is going through a really bad cycle. That is right now so important…when I walk in the streets of any city in the world, and I really analyze how people are dressed, the masses, you could say it’s so American — T–shirts, hoodies, shorts, jeans, checkered, it’s all there. Is Marc Marc?

And to engage with the customer more than ever through direct and meaningful dialogue, with more transparency and more commitment from their favorite brands to define their core value system, and American fashion has responded.” “American sportswear, streetwear is very strong. But they’re still the most important issues of the year for glossy magazine publishers, chasing ad dollars more than ever during the pandemic.⁣ I see American fashion in general as having an edge in many ways because of the wider distribution opportunities in the U.S. market.” “American fashion tends to reflect a distinctly American ease, simplicity and even accessibility. Big names such as Polo Ralph Lauren, Calvin Klein, Seven (just to name a few), have created a striking visibility for American fashion all over the world. The United States is one of the leading countries in the fashion design industry, along with France, Italy, the United Kingdom, Germany and Japan.Apart from professional business attire, American fashion is eclectic and predominantly informal.

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