In June, the district sent out a glossy mailer, called the CASD Achiever, that spotlighted the opening of an early literacy center, new trends in curriculum development, and its dual enrollment program with Lincoln University. The image-building push in Coatesville comes as many Philadelphia-area school districts have added public relations staff or consultants and boosted their online presence or direct-mail marketing to residents to combat charter-school competition and communicate with taxpayers. Coatesville School board president Dean Snyder said that's exactly what the rebranding is about.

Any marketing campaign is going to have to win back such parents as Jeanine Nau of East Fallowfield Township, whose two young children attend Avon Grove Charter School because, she said, she was fearful of sending them to Coatesville after seeing videos of in-school fights.

Meanwhile, those positive vibes from the June newsletter may have been undercut by a recent mailing from the district called "Negotiation Update," which sharply criticized the teachers' union and its bargaining stance in contract talks that remain deadlocked as the new school year approaches. "You just heard the nightmare stories, and it just scared me," said the mother of a second and third grader.


Please take the time to explore the content - and do check out the class pages and blogs! If you have any feedback for us please take the opportunity to 'Contact' us with your thoughts. Information includes graduation rates, financial details, details on students and faculty information, and test scores. "We're doing a lot of good things in the district, and we want to make sure we're getting the message out there," he said, citing the district's new teacher training, free SAT tests, and high Advanced Placement test scores, among other initiatives. Phone Number: 610-383-3769 Website: East Fallowfield Elementary website Rainbow Elementary School

The school district revenue/student has stayed relatively flat over four school years.The school district's spending/student of $22,747 is higher than the state average of $12,903. The rebranding effort launched this spring with five focus groups that found that people were unaware of the district's recent accomplishments and had based their perceptions of Coatesville on what they saw in the news, said Raffel. But the notion of a school-district "brand" is especially fraught in Coatesville, an economically stressed working-class town that has seen about 800 kids leave for charters in the last three years.

Coatesville City Council member Carmen Green said the district's problem isn't a lack of slick communication but a lack of fundamental listening, and a failure to seek what she called "community buy-in" to what the district is doing. Coatesville Area Senior High School 2020 Rankings. Read about great schools like: East Fallowfield Elementary School, Coatesville Area Senior High School and Kings Highway Elementary School. "There's so much good in the district that I think it's really important for people to hear that, too." In the coming months,  Raffel said, she plans more newsletters, an annual report, and a push to win back charter students by touting success stories of pupils who have returned to the district. But some local leaders and activists say Coatesville – which added security guards at the high school last year after complaints about frequent fighting – isn't quite like other suburban school districts. Coatesville School board president Dean Snyder said that's exactly what the rebranding is about. "Shouldn't we be talking to people and making the problems better?"

She will also look into designing a new slogan and logo – although she's been instructed not to mess with the popular sports mascot, the The push is similar to work that Raffel's firm has done in other districts such as Upper Moreland, where she created a new bear mascot. The Coatesville Area School District is in the midst of a rebranding. Phone Number: 610-466-2400 Website: Coatesville Area School District website East Fallowfield Elementary. asked Amelia Mills, a former librarian and Coatesville School Board candidate who participated in a focus group. The last few years haven't done wonders for the reputation of the With hundreds of students abandoning the Chester County district for nearby charter schools, officials have turned to a strategy that's more typically associated with McDonald's or Oldsmobile. "I don't think that is going to help them rebrand," said Audra Ritter, president of  the Coatesville Area Teachers' Association. The form will refresh after you submit; please check your email for a confirmation that your form has been submitted. View the 2020 directory of the top 13 public schools in Coatesville Area School District. Supporters of the campaign – which includes focus groups, newsletters, and the hiring of a communications firm that will be paid at least $55,000 – say the district's image has suffered because it's done a poor job of communicating good things about the schools.

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