In March 2019, WPP merged its agencies POSSIBLE and Cole & Weber with Wunderman Thompson. So for us, it’s about helping our clients drive growth in their businesses.
The agency is a creation of a merger between J. Walter Thompson (JWT) and Wunderman that took place months ago.When we looked at our clients, we thought, actually, there was a huge amount of benefit and how we could collaborate and come together,” Edwards told And that’s about using all of the resources within Wunderman Thompson to do that. Even when I’m here, we’ve done some amazing work across the businesses here. At the moment, particularly a number of our global clients [were looking] around for simplicity, one team.
She was recently named one of Ad Age’s European Women to Watch, a group of 20 outstanding executives making a difference in the industry.​Prior to Wunderman, Mel served as CEO of M&C Saatchi’s LIDA. So if we focus on our clients rather than ourselves, because at the end of the day, we merge[d] these two businesses to focus on the clients, then the rest can look after itself, which is a very simple statement to make, and it’s not that easy to do.What we try to do is be respectful of markets, and the culture that sits within those markets and adapt to the needs of the market base. 13 Sep 2018.

Mel Edwards named Wunderman’s Global CEO. Wunderman CEO Mel Edwards was named Global CEO of the new entity. So I think, yes, JWT, could use the capabilities of Wunderman  from a data in a tech perspective. And I’m bringing the people to support that. Mel oversees a team of 20,000 in 90 markets as the Global CEO of Wunderman Thompson, an agency built around inspiring growth for some of the world’s most ambitious brands. So it absolutely felt like a merger rather than a takeover, or one sort of eating the other. Because, you know, I think what clients buy are brilliant ideas. A catalyst for business transformation, Mel is recognized globally as a leader with a proven record of helping marketers anticipate and navigate change. They don’t necessarily want to be navigated through a group of different logos. Our Global CEO – Mel Edwards explains the Wunderman Thompson company identity #wundermanthompson #inittogether #wtproud #womenleaders. Mel Edwards oversees a team of 20,000 in 90 markets as the Global CEO of Wunderman Thompson, an agency built around inspiring growth for some of the world’s most ambitious brands. But it could also be creative in the way that we look at producing dashboards, like data dashboards for our clients to help them understand what’s working in their business. There’s clearly lots and lots of clever consultancy, and amazing strategies, but it’s the look and feel from your heart. Our inspiration is borne of bringing creativity, data and technology together. It is the creative that makes you feel the business.We are putting in place a new creative council at the moment, bringing all of [our] creative community together. Within her strategy, Mel believes that focusing on the client to be able to create the proper strategies, will lead to growth.I think it all started- feels like 10 years ago, but actually it was probably only 10 months ago that  we started those conversations -and it was really sort of looking at what clients are asking for. Mel oversees around 20,000 data scientists, storytellers and creative technologists in 90 markets, according to Wunderman Thomspon. Under Mel’s leadership, Wunderman Thompson has won numerous high-profile accounts including Shell’s consolidated global CRM and retail account. I think the thing that makes us stand out, is our creative, whatever we’re doing. Today some of the agency’s largest brands include HSBC, Best Buy, Duracell, BT, EE and more.​Mel started at Wunderman UK as the CEO in 2012, where she was tasked with turning the agency into a force in the marketplace, and three years later, she became the CEO of Wunderman EMEA. LONDON, September 13, 2018: Wunderman, the leading global digital agency and a WPP company, today announced the appointment of Mel Edwards as Global CEO, effective immediately.

And in different regions, we were, I would say different sizes, if that makes sense. They want experts. Because actually, it’s probably that team of people that could be helping us or they certainly could probably be mentoring me.

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