Here are some additional best practices and recommendations for topic selection:Reviewing the keywords in your SEO program can be a good starting point when thinking about topic selection. next to the topic name. Currently, in the Terminus interface, our search functionality will only return topic options based onIn the future, we will look into enhancing this feature to include more flexible wildcarding functionality. Data Providers Are evolving Into comprehensive Data Platforms as data commoditizes, most data providers are expanding their capabilities with purpose-built tools and services to support marketing, sales, and data management use cases. Digital Audience Builder.

If you have topics you’d like to suggest as additions to Bombora’s taxonomy that are not currently available, you can send them to your Terminus Onboarding Specialist or Customer Success Manager, along with a brief description. Once your topics have been selected and saved, you will be able to update your topics on a quarterly basis.After selecting your initial topics and completing the internal configuration setup in the Terminus application, you can use the Data Studio columns and Global Filters to view and filter your CRM data by accounts that have demonstrated intent in specific topic(s) during a selected date range.Additionally, if you would like to add a new topic that is available in Bombora's taxonomy, but is not yet available in the Terminus interface, please reach out to Accounts that are Surging on one or more of your topics for a selected time range will be shown Intent data is data collected about a prospective business users’ observed behavior – specifically website consumption – that can provide insights into their interests in certain products or services, and provide signals for your internal teams (sales, marketing, customer success, etc.) Proprietary deep-learning technology digests context, relevance, and density of the content to identify applicable business topics (updated quarterly).

Learn about the scale of the B2B Data Co-op and surf the demographic and firmographic data segments that are available for your digital advertising and other targeting needs. (total number of topics may vary based on your Terminus pricing plan), to use as part of their to quickly and easily filter their reporting views, create account lists, and launch advertising campaigns based on intent data.We'd recommend syncing with your marketing, sales, and customer success teams to determine the intent topics you would like to monitor for your acquisition, expansion, or retention ABM programs.
Check it out . Have more questions? However, the process for adding new topics to the taxonomy can take several months to complete, so this should not be used as an immediate solution for new topic solution.

B2B Audience Segments. More than a third of our data is sourced outside of the United States.We believe in testing Intent data before you buy it, which is why we offer you the chance to build a personalized report in real-time with someone from our sales team. You can view Bombora's current taxonomy, in full, by navigating to their Please reach out to your Terminus Customer Success Manager or Onboarding Specialist to ensure this feature has been enabled for you. Read Article . Similarly, you can remove topics by selecting theThe Composite Score Threshold will be locked at a score of If you would like help strategizing on your topic selection before confirming, please reach out to your CSM to assist. Bombora is the leading provider of B2B intent data, showing B2B marketing and sales teams when their customers are ready to buy. Sign up for free and get in touch with the accounts already interested in what you sell. Visitor Insights provides visibility into the demographic and firmographic attributes of the audience visiting your website. Learn about the scale of the B2B Data Co-op and surf the demographic and firmographic data segments that are available for your digital advertising and other targeting needs.

Google Analytics Sync is one of the many ways for accessing Bombora's Visitor Insights data. After initial topic selection, Terminus customers will be able to update their topics on a quarterly basis. Share this The B2B buying process is a group activity taking place across multiple channels and devices. Everybody wins with Cooperative data The largest of its kind, Bombora’s Data Co-op delivers exponentially greater scale and insight than any one site could achieve alone. Unlike keywords, however, to detect intent, so you won’t need to use multiple topics to cover keyword variations, (e.g. Learn about Bombora's data collection methodology for B2B audience segments. Through a direct sync with your Google Analytics platform, append up to 12 custom dimensions that can be used for custom reporting. These activities are aggregated into intent, demographic, and firmographic data segments that represent a strong indicator of business purchase intent. Bombora’s Company Surge® Intent data helps you identify accounts that are interested in products and services related to your business.

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