Step off the plane in Sweden and it’ll hit you like a sack of potatoes: Swedes have As a first-time visitor, you’ll probably end up falling in love – either with Swedish clothes, or with some of the people wearing them. They were producing sports luxe apparel before the industry had even coined the term.Sitting at a mid-price point, the label offer great value for money and provide everything you could possibly need to curate your very own capsule wardrobe. Eytys. Even though Converse are always in fashion, you won’t see many people wearing them during winter – they have crap grip in the snow, and no one likes walking around with soggy feet. A relative newcomer to the footwear and accessory market, Sweden’s Eytys was founded in 2013, but has already impacted the fashion community with its pared-down offerings. No onion wears a single layer, and nor should you – unless you happen to arrive at the hottest time of the year, when shorts and a top will do.On that note, seasons matter. Our writers never take free stuff. There are several popular Swedish fashion brands out there: for example Filippa K, Tiger of Sweden, H&M of course, and even former Tennis player Björn Borg successfully established a fashion brand called “Björn Borg“. Whether it plays to the tune of Nordic ruggedness or minimalist efficiency, we’ve developed a list of five Swedish labels you should consider integrating into your wardrobe this season. Monki Kooky, colourful clothing for women. So when we say that we like a place, you know we really mean it.We'll never spam you and you can unsubscribe at any time.We'll never spam you and you can unsubscribe at any time. Buy Tiger of Sweden Clothing & Accessories for Men. A lot of manufacturing houses are doing some unique work and making awesome clothes. On the other hand, you might just get jealous. Sign up to our newsletter to get the latest articles, lookbooks, street style & fashion voucher codes direct to your inbox: You will notice the colorful underwear in Swedish stores. I absolutely love the new style and patterns. Pair any of their beautiful bags with slim-fit jeans, a navy overcoat and woollen beanie for a quintessential winter look.Every discernible gent needs a quality timepiece that outlasts fleeting fashions and trends. Here are a few of the best to look out for.If you want to get a sneak peek of Swedish fashion trends to come, try to schedule a visit around Stockholm Fashion Week. The brand is unique in that it consists of a collective of friends, artists, musicians and creatives, ensuring that the influences and inspirations behind each collection are completely unique.Whilst providing luxury staples in the form of chinos, plain tees and knitwear, their real appeal owes thanks to innovative prints that don’t go overboard. Swedish men are known for their good taste and Peter Lilliehöök, Editor in Chief of … Daniel Wellington offer just that, and at an affordable price point no less. Not so. The brands and shops we’ve listed here are all based in Sweden but most will deliver abroad.The fashion-blogging scene in Sweden is pretty crowded, with hundreds of guys and girls posting regular updates about what’s hot and what’s not. Try Monki (girls), Weekday (guys and girls), or one of the other brands listed If you’re visiting Stockholm, it’s well worth spending half a day rummaging through the clothes at the city’s many second-hand stores (Out-of-town retail parks sell clothes and accessories by Swedish fashion brands at deeply discounted prices – depending on the item, you can expect to get 30–70% off the recommended retail price. Black is still the favoured colour for coats, boots and jeans – and sometimes all three at once.

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