Through gendered marketing practices, products targeted at girls and women define what it means to be feminine and actively produce and police standards of femininity.

Or because they’d bring “diversity,” and diversity makes a company stronger. In her 2010 TED Talk and 2013 book by the same name, Sandberg exhorted working women to throw themselves into the corporate world, implying that women’s general lack of representation in the boardroom was a function of their own timidity and emotionality rather than workplace discrimination or intractable secondary obstacles (like being unable to afford childcare, or simply not wanting to sacrifice quality of life for a title). Is it a feminist issue when incarcerated men are denied the right to visit with family, or exploited for their labor? Commercialization practices targeted at women maintain specific “feminine” roles and occupations, consequently enabling the subordination of women to men.
It breaks our hearts, and it makes it harder to start every day with enough hope to work for something better.Perhaps the most apt name for this kind of feminism, then, is I know a lot of feminists are more progressive and intelligent than what the largest news outlets suggest. In 2015, New York prisons were found to be shackling prisoners in labor in spite of a state law that made it illegal to do so.

There are variations on the theme: Some women are shackled during labor, some are unshackled during but then shackled again almost immediately afterward, and almost all are shackled while heavily pregnant.

But because Lean In feminism—the feminism that says any conventionally successful woman is likely to be an example of feminist success—still has a near-monopoly when it comes to the dominant public discourse, excoriating and disavowing it is an important step in pushing against the ways it’s leveraged to silence more substantive concerns.“The more I learn about the intersecting, oppressive forces that continue to shape the Western world—colonialism, patriarchy, capitalism, xenophobia, and racism—and the network of cruel social machinery to which these systems give rise—incarceration, crippling debt, disenfranchisement, deportation, and so on—the less sense it makes to use gender as the primary lens through which to regard human-engineered suffering.”“There’s no explicit platform for feminism because it’s an idea, ownerless and atomized, based on the observation of one specific, persistent source of imbalance in a stunningly unfair world. I sometimes have the impression that I’m as thoroughly feminist as I am thoroughly human, that feminism is as intrinsic to my constitution as my skeleton is to my body.
There’s some variation of what shackling entails, too. It allows police officers to murder with impunity.

But does a feminist obligation to attend to the rights of the imprisoned extend only as far as pregnancy and labor? Is it a feminist issue when a nonpregnant woman is shackled? But today’s concept of feminism provides such a wide net that some women (and men) assume gender alone makes one eligible for membership, regardless of actual convictions. Acc… If patriarchy’s worst offense were keeping women out of the workplace, then sure, women like Sheryl Sandberg would be triumphs of the cause.

Feminism doesn’t feel like the sharpest weapon to wield against white supremacy or border policing, for instance, or even the best tool with which to approach basic civic concerns like vibrant schools. Few systems are threatened by slotting women into roles traditionally held by men, because absolute wealth and absolute power tend to corrupt absolutely. Or when she is caged for years and exploited for her labor, denied face-to-face visits from loved ones, held captive in a compound in the name of “ justice”? This is not how our current laws work in practice, and it is incumbent upon us to face that fact with honesty and creativity. And any messages of social change are not marketed for their messages but used as a mechanism for the dominant ones to acquire a piece of the "primitive". By assuming that having more women is better, period, we relinquish the opportunity to question what it is the corporation does (read: who it harms and how it harms them), what’s inherently good about climbing to the top of any hierarchy, or how it socially benefits all women for one particular woman to earn an obscene amount of money.The feminism espoused by Sandberg goes by many names—neoliberal feminism, white feminism, corporate feminism—but whatever it’s called, its priority is to help a small number of people further consolidate power and money without rocking the proverbial boat.

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